The goal of the video was to highlight how Wedgwood's Communication Platform; "Celebrate the Details", is rooted in their history, heritage and craftsmanship which still goes into the creation of every piece of Wedgwood. Filmed in its entirety in Stoke-on-Trent and London, England, with participation of Sarah the Duchess of York and Lord Wedgwood. To see an excerpt from the 22 minute Brand Story Film, press PLAY below.